This brief was to encourage students at City of Glasgow College to use the library’s electronic resources.
My campaign features a retro robot character, which is used in various formats to show students how technology can help with their learning.
Giveaway robot bookmarks with QR codes allow students to access the library’s electronic resources directly from their smart phones. A life-size robot figure in the college foyer acts as a talking point to promote the campaign. Bookmarks are attached to its chest to be removed by students as they pass.A storyboard shows an animation featuring the robot character, which can be used as a screensaver on computers across the college. Lifts in college buildings are also branded with the character to promote awareness.